whatever the drinks, whatever could be the promotion...!
Teh botol sosro.
for indonesian, Whose don't know about this brand? (and also foreign who live in indonesia, i am sure you know it!)
Everyone knows the tagline.
"whatever the foods, the Drinks must be TEH BOTOL SOSRO!" (the tagline of brand)
But now its changing! into "whatever, the drinks is TEH BOTOL SOSRO!"
MaYbe TEH BOTOL SOSRO wanna expanding their market with the Nu tagline. in order to promote their product to be drink in every occasions, in a very activity exclude eating.
tha Interesting spot is.. teh botol sosro using ambient media!, a table covered with brown corporate color-full of words describing several ways about "eat something".
( i didnt take the pic but i borrow this picture from extremusmilitis.wordpress.com)
At my college, the table of tukang bakso "meat ball restaurant" is covered with brown corporate color-full of words describing several ways about eat something. for example "eat the heart" for people who had break from relationship, "eat friends" for people who hurted their friend for get the benefit, 'eat the pubic money" for corruptor and many more.
what a creative media their using for promo the brand!
So, while waiting the order of the meat ball, the consumer's eyes will directly go to the words of that "eat something", it may be influence the consumer to order TEH BOTOL SOSRO!
until now, TEH BOTOL SOSRO is the client of Matari Ad (local advertising agency in Indonesia).
two thumbs up for Matari Ad!
many people said that there is no limit for promotion media such as BTL (below the line) and ATL (above the line). Now, there is TTL (through the line). WOM (word of mouth), and many more.
the Billboard is not just formed as square anymore.. some billboard have cut out the shape of image at the corner (3D look alike).
that is why we must moving fast to think the other media that fix into the brand and marketing objective, absolutely followed with creative ideas and design..
Ready to passing the limit..?
Indonesian version:
(article in indonesian language}
Apapun minumnya teh botol sosro, Apapun bisa jadi media promosi...!
Teh botol sosro.
Siapa siy yang gak kenal ama brand yang satu ini.
siapapun tau taglinenya.
Apapun makanannya, minumnya teh botol sosro,
Tp sekarang berubah gitu...
Jadi: Apapun, minumnya teh botol sosro
mungkin teh botol sosro mau memperluas marketnya dengan tagline baru, agar produknya bukan dikonsumsi saat makan aja.. tp dalam suasana apapun, dalam kegiatan apapun selain makan..
Nah...! yang menarik nih, teh botol sosro menggunakan ambient media,
jadi ditempat makan bakso dikampus aku, mejanya covered with semacam plastik penutup meja (apa sih namanya) yang wananya coklat, trus ada tulisan2 kecilnya yang berisi aneka “makan”, misalnya makan temen, makan ati, makan uang rakyat,makan angin, de el-el..
sambil menunggu pesanan, dari pada bengong nanti kemasukan hantu, otomatis pengunjung tempat makan bakso itu tertarik untuk membacanya dong...! dan sedikit banyaknya bisa terpengaruh, dengan tulisan2 di meja yang lucu itu, langsung inget deh ama teh botol sosro, pesen deh satu botol...
Kreatif yaaa? teh botol masih dipegang matari kan? Top deh..
Yup.. kita emang harus kreatif memikirkan media periklanan, karena merupakan bagian yang penting dari suatu promosi yang naninya akan mempengaruhi pemasaran. Media periklanan kini makin banyak jenisnya... ada yang bilang sekarang udah gak terbatas lagi ama BTL and ATL, ada juga TTL, ada WOM, pokoknya buanyakk deh..
Billboard pun udah gak Cuma kotak lagi.. ada yang bentuknya diujung sudut membentuk outline benda (kayak di cut out gitu..)
Makanya kita harus pinter2 bergerak cepat dan berpikir cepat untuk memikirkan media apalagi yang tepat untuk suatu promosi brand yang tepat dengan tujuan pemasarannya... tentunya dibarengi dengan kreativitas ide penyampaiannya dan kesatuan unsur dan prinsip desain..
Siap menembus batas..?
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